A combination of Experience, Sense and Creativity

Aadvice, the market name of Aad de Groot, advises companies about their strategies, considering interesting and surprising insights. Aad’s decades of multi discipline experience within multinationals and his knowledge of the many markets in Europe he was active in, forms the basis to generate visions and unique extracted strategies for companies with the emphasis on business to business markets.

Companies often benchmark and measure their success by comparing themselves with others. They all tend to have the same view on business and all are targeting the same opportunities. This copy cat behavior creates markets that are dominated by low margins and heavy competition. Perhaps the current market that you are targeting will never allow you to meet your financial goals if you don’t distinguish yourself.

Aadvice can help you finding your own direction.

Aadvice = Advice with an A+